Like everything about Monoi de Tahiti how it obtained its Appellation of Origin is a story.

It all began in 1988 when the four largest producers of monoi in Tahiti ( Parfumerie Tiki the oldest and original Monoi since 1942) came together to form the Union of producers of Monoi. Their principal aim was to restore the superior reputation of Polynesian Monoi by fighting against imitations, poor quality coconut oil, more often than not drowning in exotic perfumes from any and every country. At best these fakes smell like monoi but have none of the virtues of this unique cosmetic product. What is more, than 80% of the monoi sold in France is not authentic.


In order to combat this plague of fakes and gain official recognition of the special qualities of monoi produced in French Polynesia, Polynesian authorities decided that same year to create an official definition and to regulate its use by voting into local law (no. 350CM). This established two type of monoi: traditional monoi made from grated fresh coconut (known as mama’s monoi) and commercially produced monoi made from refined copra oil. This recognition has set a precedent in the world of French cosmetology.

Another four years would go by before the union succeeded in creating a trademark to enhance the value of this uniquely Polynesian product. This trademark sets out the selection criteria for the primary materials, the manufacturing process to be followed, and quality standards. By a Decree passed on the 1st of April 1992, “Monoi de Tahiti”, Label of Origin (Appellation d’Origine, AO) was created. This the first time a cosmetic product has been recognized in this way.

The Monoi de Tahiti AO Label guarantees the quality of the product and the Polynesian sourcing of its ingredients. The terms of the label indicate very precisely the manufacturing process to be followed. Monoi de Tahiti is obtained by steeping tiare flowers in refined copra oil that has been extracted from coconuts harvested in the geographic region of French Polynesia as ripe nuts, grown in soils of coral origin. These nuts are from the Cocos nucifera and the tiare flowers must be the species Gardenia tahitensis (following Candolle’s classification) harvested in bud form, (decree 912-30).

**Concentration requirements for use of Appellation of Origin (A.O.) logo on your product**

The list of ingredients on the packaging must contain the terms “Cocos nucifera” and “Gardenia tahitensis”


The percentage of Monoi de Tahiti® used in the product formula must also be indicated on the label.

Bath and shower products including salts, creams, gels and shampoos, body oil excepted……...0.3%

Toiletries soaps……………………………………………………………………………………….……..30%

Other bath and shower products……………………………………………………………………..…….1%

Bath or body oil, sun care oil included…………………………………………………………...………..50%

Skin care products (creams, emulsions, lotions, tonics, gels) including dry oils……………..……….1%

Foundation creams and products for the lips……………………………………………………..………2%

Appellation of Origin Logo